Child Health Teams’ services for under-privileged families

Brief: Streamline the child and family service offerings of the CHT network and promote them to the industry

Our research team interviewed families in the CHT system. We took personalities and story traits from the interview data and amalgamated them into a "down to earth" story with real dialogue. We also wanted a family audience to enjoy the animation. Hence, we opted for magical story elements and bright visuals, with a warm narrator and beautiful musical score to make the information engaging and meaningful

Winner of 3 Awards - IDA Awards 2 Bronze, Honorable Mention