Health Ability - The Well Family
Health Ability asked the Swinburne Living Lab to promote their broad service offering to clients (babies to seniors). Meet the Well family. Animated stories showcase their journey towards better lives through health Ability’s services.
Our creative endeavour sought to artfully communicate the holistic and welcoming nature that permeates their process. The movement is fluid and dynamic, mimicking the ebb and flow of nature itself. Scenes are shot organically in one continuous move. With an aura of warmth, the design was constructed to envelop viewers in a comforting and inviting atmosphere.
Winner of 18 Awards - Muse Awards 2025: 7 Gold, Vega Awards 2024: 5 Gold, Indigo Awards 2024: 1 Gold / 1 Silver, IDA Awards 2023: 1 Silver / 1 Bronze, Summit Creative Awards 2023: 1 Bronze, AEAF Awards 2023: Finalist
Client:
healthAbility
Studio:
Swinburne Living Lab
Script:
healthAbility
Art director / Animator / Design:
Macaboo
Lead researcher:
Sonja Pedell
Mix / Sound:
Stanislav Kolesnikov
Voice over:
Candice Deville
Awards
Muse Awards 2025 - New York, NY USA
Video
Gold - Animation
Gold - Branding
Gold - Motion Graphics
Gold - Health & Fitness
Gold - Non-Profit Video
Gold - Family
Gold - Professional Services
Vega Awards 2024 - New York, NY USA
Video/Online Video (Campaign)
Gold - Best Art Direction
Gold - Animation
Gold - Branding
Gold - Health/Fitness/Wellness
Gold - Non-Profit Video
Indigo Design Awards 2024 - Amsterdam NL
Gold - Computer Animation
Silver - Character Design
IDA Design Awards 2023 - Los Angeles, CA USA
Silver - Multimedia-Animation
Bronze - Multimedia-Computer-Generated Character
Summit International Creative Awards 2023, Portland, OR USA
Bronze - Not-for-profit video
AEAF Awards 2023 - Melbourne AUS
Finalist - Web/Viral